OWL opened the Parliament waitlist on October 21, building on its work in real-time line calls, action-sports data, and broadcast overlays. With Ask Owl, Parliament's conversational agent, teams can use plain-language requests to find moments, cut clips, and build playlists from their sports footage. This post walks through what you can ask, what you get back, and where human review comes in.
Quick Answer
Ask Owl is the AI agent you talk to in Parliament, OWL's platform for live sports video. You type a request in plain words, and Ask Owl calls on the rest of Parliament to find moments in your footage, watch a live stream for a type of play, cut clips, build playlists, dub finished videos into another language, and track how long each sponsor is on screen. A person reviews the moments it saves and decides whether to act on its sponsor suggestions.
How Does Ask Owl Handle a Request, Step by Step?
In a pre-launch test, OWL streamed a recorded motorsport event into Parliament as if it were live and asked Ask Owl to flag collisions. A team in another sport would name the play it cares about, and Ask Owl would watch for that instead.
Request. "Please watch the demo stream for crashes and bumps. Save these as moments to my library."
Setup. Ask Owl confirmed which stream was recording, started a Live Watch, and listed what it would flag: contact between cars, impacts with walls or barriers, and spins from impacts.
Results. As each part of the recording finished, Ask Owl checked it and posted every match with a time range and a one-line description. When the broadcast replayed a crash it had already saved, Ask Owl marked the replay as a duplicate.
Review. When the watch ended, Parliament listed the saved moments beside the conversation, ready to play back or trim.
Follow-up. Asked to dub the last moment into Spanish, Ask Owl offered a written Spanish description right away, or a dub of an uploaded copy, since live-stream recordings can't be dubbed yet.
What Can Ask Owl Do With Your Footage?
Today, you can ask the agent for six kinds of work on video you have connected or uploaded. Ask Owl calls on Parliament's own features to do each one and reports every step in the conversation as it goes. The start page also offers example requests, such as "Dub this video into Spanish," for anyone who would rather not start from a blank box.
Find a moment. You get each match with a start time, end time, and one-line description, from one recording or across your video library, and a person plays, trims, or saves each one.
Watch a live stream. The agent checks for a type of play as each part of the recording comes in and saves each match as a moment, so results arrive part by part during the event.
Clip a moment. The agent cuts the moment into a playable file in your library, with two seconds of extra footage on each side, and leaves the original footage as it was.
Build a playlist. The agent gathers moments or clips into a saved set you can reuse after the event.
Dub a video. The agent makes a separate copy and replaces the speech with generated audio in another language. It works on a finished, uploaded video or a moment saved from one, and on-screen text stays in the original language.
Track sponsor exposure. A pacing view shows each partner's seconds on screen against its commitment and suggests rotations onto digital boards, and a person acknowledges or dismisses each one. OWL sets it up for each organization that asks, because teams can't enter their own commitments yet.
The agent can also set up a view, a screen built around one job such as sponsor exposure, from a single request. When it can't do what you asked, it says why in the conversation and offers what it can do instead. Storyline, OWL's product for commentators, is built on the same platform and proposes talking points that a producer picks before they go on air.
If you'd like to try these requests on your own footage, join the Parliament waitlist.
Where Does the Agent Stop?
The limits below describe what the agent does today. Some may change as the platform develops.
Every Clip Comes From Your Own Footage
The agent cuts everything it hands back from the feeds and files you connect, using the cameras a production already has, and it doesn't generate new video.
Live Streams Are Read in Parts
Parliament records a live stream in short parts, and the agent checks each finished part, so moments arrive part by part during the event. A production can push its encoder's feed to Parliament or have Parliament pull an SRT or HLS stream. Most of OWL's testing so far has used recorded events replayed as live streams.
Dubbing Is for Finished Videos
Ask Owl dubs finished, uploaded videos, either the whole video or a saved moment from one. Recordings from a live stream can't be dubbed yet.
Sponsor Pacing Suggests Swaps for a Person to Approve
The pacing view compares the seconds each partner has had on screen so far with what its commitment should have reached at that point in the event. When a partner falls behind, the view can suggest rotating it onto a digital board, with an estimate of how many seconds of event time the rotation needs to close the gap, and a person acknowledges or dismisses each suggestion. The seconds count how long the platform detects a logo on screen, and overlapping detections count once. Rather than forecasting a partner's final total, the view tracks pace as the event goes. The platform doesn't control signage or ad inventory.
A Person Reviews What the Agent Keeps
The agent proposes moments, and a person plays, trims, or saves each one. The agent can also miss moments. In the test above, it described a later contact between two cars without saving it, and offered to save it when asked.
Officials Make the Calls
Officiating is a separate OWL product, where OWL provides the measurement and officials make the call. Ask Owl works with footage and doesn't rule on plays.
Security and Privacy
Parliament stores footage on Google Cloud in the United States, and members of an organization share the organization's videos, moments, and playlists. OWL lists the services that process customer data on its subprocessors page. An organization admin can delete the organization, which removes all of its data after a 14-day grace period, including footage, data derived from it, and user data.
Who Is Ask Owl For?
Parliament is for teams that work with live sports video: rights holders and leagues, broadcasters and media companies, and sponsors and their agencies.
Rights holders and leagues. A league's media team can ask for every moment of one kind from an event and gather them into a playlist for after it ends.
Broadcasters and media companies. A producer can cut a moment into a clip and dub a finished copy for an audience in another language.
Sponsors and agencies. A partnership manager can follow each sponsor's seconds on screen against its commitment during the event and see where the pacing view suggests a rotation.
Frequently Asked Questions
Do You Need Prompt-Writing Experience to Use Ask Owl?
No. You type what you want as you would ask a colleague, or click one of the example requests on the start page. If a request is unclear, Ask Owl asks a follow-up question, such as which language the video is in.
Can an AI Agent Find Moments in a Live Sports Stream?
Yes. Ask Owl can set up a Live Watch on a stream for a type of play you describe, and it saves each match as a moment. Parliament records the stream in short parts and Ask Owl checks each part as it finishes, so moments arrive during the event.
Can Ask Owl Dub Sports Video Into Another Language?
Yes. Ask Owl dubs a finished, uploaded video, or a moment saved from one, into a separate copy in another language. Recordings from a live stream can't be dubbed yet.
How Does Parliament Track Sponsor Screen Time?
Parliament's pacing view tracks each partner's seconds on screen against its commitment during the event. When a partner falls behind, the view suggests rotating that partner onto a digital board and estimates how much event time the rotation needs. A person acknowledges or dismisses each suggestion. OWL sets up the pacing view for each organization that asks for it.
How Does OWL Support Sports Officiating?
OWL has a separate officiating product. In it, OWL measures outcomes such as whether a ball landed in or out, and officials make the call. Ask Owl works with footage for media, production, and sponsorship teams, and it doesn't rule on plays.
How Do You Check What an AI Agent Finds in Your Footage?
Ask Owl proposes moments, and you decide which ones to keep. Each moment comes with a time range and a one-line description, so you can play it back, trim it, and save it.
Where Does Parliament Store My Footage?
Parliament stores footage on Google Cloud in the United States, and OWL lists the services that process customer data on its subprocessors page.
Join the Parliament Waitlist
Rights holders and leagues, broadcasters and media companies, and sponsors and their agencies can join the Parliament waitlist to hear when access opens for their team.