Sports doesn’t have a video problem. It has a real-time intelligence problem.

Every major sporting event is already being captured from multiple cameras and production feeds. But most of that video is still treated as something to record first and understand later.

The moments that matter don’t work that way. Organizations need the ability to understand and act on live footage while the event is still happening. A commercial team needs to know a sponsor is pacing behind its commitment before the broadcast ends. A content team wants to find and publish a moment while fans still care. And a commentary team needs the backstory on an unexpected breakout performance while it’s still unfolding, not in tomorrow’s recap.

Today, OWL is opening the beta waitlist for Parliament, our agentic platform for live video intelligence.

From Live Video to Live Intelligence

OWL has primarily operated during live gameplay, using AI to help deliver real-time line calls, action-sports data, and broadcast overlays for leagues, rights holders, broadcasters, and agencies.

Parliament expands that intelligence into a platform. By connecting to the video infrastructure sports organizations already use, it gives people and AI agents a shared understanding of what is happening inside an event—live and after the final whistle.

We named the platform intentionally. A group of owls is called a parliament, and our platform is built around the same idea: multiple specialized AI agents—or Owls—working from the same event intelligence and performing different jobs simultaneously.

One Owl may help a content team find an important moment. Another may monitor sponsorship delivery. Another may surface storylines and context for commentators as the action unfolds. Others can translate content, organize footage, or perform specialized operational and broadcast workflows.

Parliament creates an operating environment where AI understands a live event and acts on that intelligence in real time.

“Every major sporting event is already captured from multiple cameras. What’s been missing is a way to understand that video while the event is still happening, when there’s still time to act on it,” said Jay Prasad, CEO of OWL. “Parliament gives every team working an event the same understanding of what’s happening, so content, commercial and commentary teams can each do their job in real time from a single feed.”

One Feed. Many Workflows.

Parliament integrates directly with existing video feeds—requiring no specialized OWL cameras or an entirely new production setup.

By connecting a live feed once (or uploading archived footage), every department works from a single, shared intelligence layer. Instead of separate desks independently reprocessing the same footage, teams pull the specific insights they need simultaneously: social desks can clip and dub translated highlights, commercial teams can extract live exposure metrics, and distribution partners can query historical moments—all from the exact same source of truth. And with OWL Storyline on the same feed, commentators receive highly relevant talking points based on deeply researched context as key moments unfold.

How Parliament Works

One feed in, key moments out: Parliament finds and saves moments across sports. Product demo. Footage and data are illustrative.

Parliament combines OWL’s live intelligence and agentic orchestration with leading AI models, including video-native AI models from TwelveLabs and Google’s Gemini models for live detection. This allows OWL to focus on the layer we believe matters most: understanding what is happening inside a live event and turning that understanding into useful actions. At beta launch, Parliament includes several core capabilities:

Ask Owl

Ask Owl watches a race on request and returns the key moments as it finds them. Product demo. Footage and data are illustrative.

A conversational agent for live and archived video. Users can locate specific recordings or moments, query events, build playlists, and extract structured information from footage.

Recordings, Moments and Playlists

Key moments from a race, each with a time in and out, ready to keep or add to a playlist. Product demo. Footage and data are illustrative.

A central environment for bringing in live feeds or archived footage, finding important moments, saving clips, and organizing them into reusable playlists.

Storyline

Live storytelling for producers and commentators. Storyline listens to the live feed to understand what’s unfolding, connects it to a knowledge base of past results, athlete backstories and current events, and delivers tailored insights in real time, without days of prep work.

Dynamic Translation

Automated multi-language translation for video clips, including dubbed audio timed to the original broadcast.

Sponsorship Pacing

Each partner's on-screen airtime tracked live against its commitment, with suggested fixes for the ones falling behind. Product demo. Footage and data are illustrative.

Live monitoring of brand partners’ on-screen airtime, with projected delivery against commercial commitments so teams can identify potential shortfalls before the event ends.

Views

Purpose-built visual boards that can be added to an event, allowing teams to see and act on the intelligence most relevant to a specific workflow.

Specialist Owls — Coming Soon

Repeatable, customizable AI agents designed for specific operational, commercial and broadcast jobs. Specialist Owls will work alongside Ask Owl and allow organizations to automate recurring workflows without starting from a fresh prompt for every event.

A Real-Time Example: Sponsorship Pacing in Formula 1

Sponsorship measurement is a good example of why the distinction between post-event analytics and live intelligence matters.

Formula 1 has a global fan base exceeding 830 million, and brand exposure across a race broadcast can represent meaningful commercial value.

Sponsors may also have contractual commitments around the amount of on-screen exposure they receive.

Historically, much of the measurement around those commitments happens after the event. Parliament can change the workflow.

With its Sponsorship Pacing capability, Parliament can monitor brand airtime across a live broadcast, track delivery against a commitment, and project whether a sponsor is likely to finish above or below its target.

That means a commercial team can identify a potential shortfall while there is still time to do something about it, rather than discovering it in a dashboard days later.

The same connected feed can also be searched for specific race moments, organized into playlists and used to create clips.

Sponsorship pacing is one application of the architecture. The larger opportunity is to give different teams, and different AI agents, access to the same understanding of the event.

The Future of Live Video Is Agentic

For most of sports history, video has been something organizations capture first and understand later.

That is changing.

AI agents can work alongside teams in real time—helping flag moments, track sponsor commitments, and give commentators richer stories to tell. That event intelligence then stays in systems long after the final whistle, continuing to power content, translation, analysis, and commercial workflows. That is the idea behind Parliament.

One event. One shared understanding of what is happening. A Parliament of Owls working from it in real time.

Request Beta Access

Parliament is now in beta for rights holders, leagues, federations and their agencies, as well as broadcasters and media companies.

To join the beta waitlist, visit owl.ai/waitlist.